Guruji.com is one of the search engine based in India, is out with a search and win contest to boost its rank among the search engines available in this world. Obviously the contest is the part of its promotional strategies that more and more people will get to know about guruji.com and will use it for regional queries. [ Participate in the Contest ]
You can see from the alexa rank of guruji.com for last one month, that their rank and reach has started increasing. This what they also want to achieve. I think guruji.com is trying to play the same game that baidu.com is playing in china, to attract people in china by making the country wise divide in search engine. But what ever may be the play, it has to travel alot to par with The Search Engine, of course The Google.