Target regional and local customers with Google Adwords
Adwords can help to promote even your regional business. This is a very helpful for businesses which are limited to particular region and they who interested in targetting customers in particular areas alone.
So what ever you spend for getting your Adwords package can eventually help you bring more income.
You can even specify the area range in miles from a particular location. Google takes care of putting corresponding ads in the pages viewed by the customers in that particular region.
Google does this by mapping the user ip address with the geographical location.
So get started to target new customers in particular region.
Suggested reading:
Google Click to Call with Adwords to meet business targets