Yahoo! Food. What’s for dinner?

Yahoo has introduced its Food Portal and Food Search.
Yahoo! Food offers meal plans, recipes, and advice from food experts including Martha Stewart, Rachael Ray, and Wolfgang Puck, local dining guides, party tips.
Yahoo offers its users thousands of recipes, advice from regional celebrity chefs, video cooking guides and easy-to-use Web tools to help cooks answer the daily question: What’s for dinner?

The Web media giant is looking to create a new lifestyle business in a category that, while well-established in Internet terms, is largely fragmented among food industry players and niche recipe sites, with few big independent media players.

Yahoo Food (http://food.yahoo.com/) will be served up to the U.S. market initially. Early in 2007, it aims to move into other English-speaking countries like Australia, Britain and Canada, then expand into other global markets, officials said.