Microsoft has introduced its live search with a search assistance character, to attract more web users, throw Ms.Dewey. This requires adobe flash player plug-in to be installed for your browser, to experience.
The search assistance character is one of the best animated woman character you can see on the internet. She will give you contextual voice comments, depending on your search queries. But the search result will take some time to get displayed on your right side.
But what I feel is, putting old wine in new bottle may not be effective always. Especially when you have to mess with big players, even though you are a big player..