Look matters for all the business players and firms, Google is not an exception. You can notice that the favicon of Google and GMail services. The old big G has been changed to new small g. We all know Google is famous for its simplicity and modesty. I think the new favicon would underscore the simplicity and modesty in perfection of Google and its products. See the images of old and new favicons of Google, below.
But, I think Google team has forgot to change the favicon for Google Scholar.It has still the old favicon. See the Google Scholar home page.
Also the change in looks will attract more people, like any other business. This also could be a business trick from Google Team.
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