I was in a notion that it’s almost impossible for a new email service provider to get an edge in the e-mail service providing sector, where big players like Google, Yahoo, Microsoft, Lycos are already dominated. But I knew that a well coordinated and planned advertising can make anything possible.
World’s smallest email id service provider in.com is an example for this exception. In.com was venture made by TV18 group that hit the mail service industry, to make their presence felt. And they succeeded in their mission. Within a short span, after their launch they are able to gather more than 3 million users. It became a success, as the internet users are increasing day by day across the globe and many are interested to have more than one email account also.
So if there is a support of proper advertising, we can witness many more IN.com like services in future.
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