Google advertisement placing strategy was more program driven, without any bidding of advertisement values on particular website. This makes the Google ads pricing known only to the programs and ad managers, but not to the advertisers and publishers.
Google took a new step towards the advertisement strategy by adding Ad Planner for publishers, to define the available audiences of a particular site by its owner. The same Ad Planner is also available to the advertisers, to help them choose one or more websites to advertise in their expected niche of audiences.
Advertisers can gain following benefits out of Ad Planner
Define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Create lists of websites where you’d like to advertise.
Generate aggregated website statistics for your media plan
Ad Planner can be used by publishers to;
Promote their own web site.
Specify the niche of the website content or activity.
Improve the data that advertisers see.
Increase the earning potential through Google ads
Register yourself for your Google Ad Planner account.